CHAPTER 155
Zonweiss: the First Toothpaste in a Tube?
There's a popular saying that you can't put toothpaste back into a tube. But you CAN come up with the idea to put toothpaste into a tube, and do you know who was one of the first companies to do that? If you answered Johnson & Johnson, you would be correct! That toothpaste was Zonweiss, our first consumer product. Johnson & Johnson made it available for sale in collapsible metal tubes in 1889 - three and seven years before the oldest commonly accepted claims of 1892 and 1896 for that innovation. Here's the story.
The first ads for Zonweiss appeared in 1886, Johnson & Johnson's fir
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