CHAPTER 135
125 Years Ago: Our Sales Office and Advertising
Like every new company just starting out, Johnson & Johnson advertised, and the earliest Johnson & Johnson ad in our archives happens to be from 1886 – the year we started. The 1886 ad is for our first consumer product, Zonweiss, which was a tooth cream -- the late Victorian version of a toothpaste. Zonweiss, which meant “white teeth” in German, was applied to the toothbrush with a tiny spoon that was included in the package. In a few years, when we became one of the first companies to package toothpaste – Zonweiss, of course – in that new innovation, a collapsible tube, the spoon w
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